Shopify vs wix

Shopify vs. Wix – Who Wins The Battle?

Feb 11, 2021 | eCommerce, Wix

If you want to start an online store, then both Shopify and Wix are the ideal platforms to go for. However if you’re confused about which platform to choose, then we’ve created this in-depth guide to help you decide which of the two platforms would be better suited to your needs. Your decision is ultimately tied down to the kind of business you have and your overall aims and goals with your brand.

By the end of this analysis, you’ll be better able to figure out if you want to go for  Shopify or Wix. 

Ease Of Use

Wix has a very beginner-friendly user-experience and is most suited for small to medium-sized businesses. Shopify on the other hand is garnered towards businesses that are much larger in size. Wix is more catered towards building websites however Shopify is purely there to help you set up an online store that will sell. Keeping these things in mind, you’ll be better able to analyze which platform could potentially work for you.

If you want to build a website from scratch and build it in little to no time, then avail the services of Wix ADI. You don’t need any coding experience to get started on Shopify either. There are plenty of customization options and in-built templates to help you launch your website. If you have basic knowledge of HTML and CSS then you can use it to alter the website to your liking. 

Final Verdict

Wix wins this round because of its user-friendliness. So even if you’re a total beginner, you can take full advantage of its features and create your website. Shopify enables you to create an online store with far more advanced features so you have an online store that sells. 

Mobile and SEO 

Both Shopify and Wix offer SEO tools to help improve your website rankings and help your website rank higher in the search engines. SEO is an important tool to help get your name out there and drive traffic. With the help of their SEO tools, your website will be ranking high on Google in next to no time. Shopify and Wix are also Mobile responsive. Mobile responsiveness is extremely important to drive traffic to your website and necessary for your online store as more than half of shoppers now use mobiles to make purchases and access sites.

Final Verdict

Both are good when it comes to Mobile Responsiveness and SEO features.

Customer Support

Both Wix and Shopify have excellent customer support and services. They both enable you to contact them through email, phone, and their multiple social media channels. Shopify goes one step further with offering 24/7 customer support via phone. Wix on the other hand does not have 24/7 customer support like Shopify does. Wix’s Help Centre has many useful articles and tutorials to help you understand everything with ease.

Who Wins?

Both platforms are quick to offer prompt and professional help and customers will not be disappointed in choosing either one. However Shopify is better because it offers 24/7 support, something which Wix doesn’t. Also Shopify is accessible through more channels as opposed to Wix.

eCommerce Features

Both Wix and Shopify are amazing eCommerce platforms if you want to start your online store. If you are a small scale business then you should opt for Wix. However if your business is larger in scale then you should opt for Shopify as Shopify has way more advanced eCommerce tools and features to work with. Shopify offers the most visually appealing themes to make sure people stay on your online store for longer and are enticed to buy your products and services. Shopify also includes extensive payment options and Inventory Management tools. Shopify also has an abandoned cart recovery feature. 

Wix also has all of the standard eCommerce features from shipping, taxes, payment options. If you want an online store that covers the basics, then you can opt for Wix. But if you’re a large business and want more for your brand, then Shopify would be an ideal choice for you.

Final Verdict

Shopify wins this round as well. It has a lot of advanced eCommerce tools to take your online store to the next level. Wix has a lot of these tools too but it doesn’t come close to the diverse range of options that Shopify has.

Design Templates

Both Shopify and Wix offer a good variety of free as well as paid templates. Shopify has an extensive range of themes that are up-to-date and cover a different range of industries. The visually appealing themes would make anyone on your online store want to stay for longer. Wix development also has a wide range of templates that cover almost every Industry. They’re not specifically designed just for an eCommerce store but they do the trick. 

Final Verdict

Both Wix and Shopify have amazing themes to offer. However if you actually want sales and create a store that attracts customers, then Shopify is the way to go. Most of the themes on Shopify cost a lot however they are worth the money and will definitely bring you the customers that you need.


Ultimately, whatever Platform you end up choosing depends on your business goals. Make sure you do your own research as well as you know your business capabilities better than anyone. 


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