Importance-of-WordPress

The Importance of WordPress For Business Websites

Apr 7, 2021 | WordPress

The importance of WordPress for business websites can be described as WordPress has long established itself as one of the best content management systems out there. Millions of companies (big and small) have been using WordPress to create stellar websites that drive traffic as well as sales. A website is the heart of a brand and the driving force. Which draws in clients and informs them about the overall vision and scope of the company as well as all of their products and services. The visitors will stay on your website for longer and would eventually be converted to actual customers. WordPress is an amazing platform to help secure your online presence. As well as provide you with a greater return on investment for the long run. 

How does WordPress benefit them and how can it help take business websites to the next level? Let’s talk about it in detail and dive right in. 

Total transparency and no hidden costs 

First of all, setting up WordPress is totally free of cost. If you’re a total beginner, then you have no costs to worry about. You can easily set up a WordPress site in next to no time. Another added benefit of WordPress is that there are no hidden costs or any contracts that force you to stick with the platform. Even when your website is at a place where it’s well established and attracting a lot of traffic and attention. The only cost you’ll have to bear is if you hire an expert WordPress developer, but that’s a fair deal because the experts can really help take you to the next level as they can help create an amazing website according to your needs and specifications as well as incorporate the necessary tools and plugins so you can get the most out of your website.

It is SEO friendly 

Search Engine Optimization is essential to get traffic coming to your website. All companies aim to have SEO-optimized websites so that they can rank higher in the search engines and customers can find your brand easily. Luckily for you, WordPress has builtin SEO features to help your website get indexed and get ranked easily. The plugins offer a lot more advanced features that you can work with. One of the most popular plugins used for WordPress for SEO is Yoast SEO. You can leverage the power of this excellent plugin and utilize its features to get your website ranking and on top of the search engine.

WordPress is mobile-friendly 

Websites that aren’t mobile responsive are getting on Google’s bad side. If your site isn’t mobile responsive then Google could potentially penalize your website. Now with the use of WordPress, your website is already responsive on mobile devices, tablets and desktops. WordPress themes are already mobile-responsive. This makes it a win-win situation, not only to be in the good books of the Google algorithm but also because a lot of website visitors are mostly viewing the sites from the website, meaning that a larger chunk of website traffic is from mobile. 

WordPress has some of the best themes available

You should always select a theme that best fits the vision of your brand. You may already know that visuals are just as important as content when it comes to drawing in traffic to your site. In fact, visuals are usually always the first thing a user will notice when they stumble upon your website. Therefore it is crucial that you create a website that is visually appealing and stands out. WordPress offers some of the most amazing themes that you can use for your brand. WordPress offers an extensive range of themes catering to almost every kind of industry out there. You can easily find a theme that best fits the style of your brand and then customize it according to your needs and specifications.

WordPress offers the best security 

WordPress is a highly reliable platform. This can tell how WordPress is important for business websites  It offers excellent security  The bigger and more popular content management systems, the more susceptible these websites are to hacking. Therefore ,there needs to be a proper security check in place so that your brand is assured that their data is secure and in safe hands. With its excellent security features in place, your website will be safe from any external threats. You can also trust its reliability as the developers over at WordPress make sure to constantly update the content management system and make sure that everything is going smoothly. As a business website with lots of sensitive data and information, it is important to have the best security so that the business can carry out the rest of its operations smoothly.

WordPress’ popularity speaks for itself

WordPress is considered to be the leading content management system used by most companies worldwide to power their websites. As of March 2021, about 40.5% of the top ten million websites are using WordPress for their websites. This tells you the power of WordPress and how it can take your business website to the next level. Some of the biggest brands from Coca-Cola to the Wall Street Journal are using WordPress. Which tells you the power it holds and why it’s the ultimate choice for the content management system you need to be investing in.

Conclusion

WordPress is the best platform to build websites. If you want to expand your online presence, create an amazing website and increase your traffic and return on investment. Using WordPress for your website would be a good place to start.

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