If you have a dream of having a successful eCommerce store of your own, now is the time to start taking action towards it. Start now before you miss out on a golden opportunity because of the intense competition now surfacing in the eCommerce Industry.
With that out of the way, then comes the question of which eCommerce platform to actually choose. All eCommerce platforms aren’t one and the same. It all depends on your business needs and requirements. One Platform might be better for your business needs than others. Therefore you need to take your time to think about it and then choose an eCommerce platform that is better suited for you.
And if you’re searching which Platform to go for, we’ve compiled some worthwhile reasons why Drupal is the Platform you need to create your eCommerce business and make it a success. Let’s get into all of the reasons why you should invest in Drupal to create your online store.
It is Mobile Responsive
Your eCommerce site needs to be compatible on Mobile. Anyone accessing your website from mobile should be easily able to navigate your site and have a good user experience. They should be easily able to browse products and then proceed to checkout.
Drupal is Mobile Responsive making it easy to target Mobile Users. Shopping via Mobile is only going to increase in the years to come.
Content Marketing for eCommerce Store
If you want to be successful with the Google Algorithm, then you better get on your Content Marketing strategies. Good content is important to keep readers engaged and continue wanting more. This is what encourages them to want them to buy your products. Therefore Content Marketing and SEO are so important to get the ball rolling.
For this reason, your eCommerce site should be integrated with a Content Management System to bring this goal to fruition. Content-driven commerce is the key to get more traffic and leads to your site and convert your readers into actual customers. Drupal Commerce makes this integration easy which is why Drupal is an ideal eCommerce platform to enhance your Content Marketing efforts.
It Can Integrate With A Variety Of Payment Gateways
Since you are setting up an online store, you need multiple gateways. Drupal enables your store to be seamlessly integrated with an extensive range of Payment Gateways which are more than 80+ in number. From PayPal to Stripe and Amazon Pay, your customers can easily choose the Payment method of their choice.
Drupal Offers An Amazing User Experience
If you want to increase your conversion rates then you want to make things as easy as possible for your customers. Your eCommerce store needs to be fast and create unique and versatile user experiences. Drupal offers all of that and much more, ensuring your online store will have a lot of sales, traffic, and conversions.
It Has Multilingual Capabilities
The Internet is home to billions of people from all over the world, with different cultures and languages. Although English is the global language, there are other languages that are widely used on the web and therefore it would be good for your eCommerce store to have multilingual features so that you gain traffic and gain an audience from those countries too. The more the merrier! Drupal is best for a multilingual website. It has numerous languages to choose from and has some modules specifically designed language and translation support.
Drupal has different modules that can help improve the SEO of your eCommerce store. Some of the modules are as follows:
Metatag Module – A multilingual module that controls all metatags on all webpages.
Pathauto – This is a module specifically catered for SEO. It ensures that your URL is SEO-friendly. It also helps convert complex URLs into small and simpler ones.
It Has Amazing Themes
Every eCommerce site needs an eye-catching and visually appealing theme to stand out from the crowd and keep visitors glued to their site. Here are some of its amazing themes.
Pivot – A premium Drupal theme and also one of its most popular ones. Multipurpose and catered for all business types.
Bobby – Ideal for one-page websites and landing pages. If you want to create a stellar and compelling landing page, you might want to look into this one.
Belgrade – You can use Belgrade to create any kind of Business website. This would be an ideal website to cater to your business needs.
eCommerce Store Security
Hacking and security breaches are on the rise, and customers are always concerned about their information and security because when customers are making online purchases they are putting their personal information there. Companies are also afraid of losing their data to hacking and all sorts of malware and malicious attacks.
Drupal has a dedicated team that is working day in and day out to take care of its security as well as fixing bugs that come up. Safe to say, using Drupal to create your site will land in safe hands and will be free from all such defects.
Drupal provides unmatched services and features for your eCommerce store. Competition is on the rise and if you want to make a mark and be successful for the long haul, you might want to consider investing in Drupal and reap the benefits.
We wish you all the best.